About OmniVox™ & Goodmind™

omniVox™ is Goodmind’s online omnibus survey solution designed specifically for the PR community.

We began our company more than seven years ago, and have worked closely with many PR Agencies and communication consultancies since our inception. We saw a need for services that would help field research specifically for news. We also sensed an opportunity in the marketplace to offer a full service, single concept product tailored specifically for communications clients.

In addition to omniVox™, we offer a full range of market research methodologies and products, all of which provide reliable measurement, metrics, and accountability for communications clients. We have experience providing projective research for strategic consulting purposes, and our relationships with PR agencies and consultancies are based on the premise that we are also helping our client’s clients through data-rich feedback and graphic reporting.

As the 30-second spot becomes less and less effective, clients are demanding that Public Relations and Communications take a more central role in marketing. Great news for PR firms…

But there’s a catch; increasingly, as clients assess events, sponsorships and other opportunities, they expect to have the same tools and practices of measured media to help them choose the best avenues for investment.

In place of ratings, readership and impressions, they need scientific ways to project the results of the opportunities you present, including metrics to measure ROI.

In recent years, we’ve worked with a number of different PR agencies, and we’ve come to understand the myriad demands they face. In addition to omniVox™, we’ve adapted some of our existing research techniques in order to strengthen and expand existing relationships with our agency friends.

Our easy, seamless, three-day thoughtCast™ can help guide the success of a campaign — prior to presenting or even as a checkup while it’s in progress. In a crisis? Goodmind will get you real, direct, immediate qualitative feedback in 12 hours in the midst of a crisis for guidance on what to say, when to say it, and where to say it. You can even use our online qualitative methodology to test communications strategies, just like Nabisco® tests cookie packages.

Clients want to see how you measure up. We have a variety of custom approaches that will simply and verifiably help you prove the value of your initiatives.

Great research doesn’t have to be expensive, just useful.

Email Us or call 212.660.0110.